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Testimonials Provide Credibility and Impact to Advertisements

In Blog by Kellie

Testimonials Provide Credibility and Impact to Advertisements In a marketplace saturated with advertising of all kinds, word of mouth – information passed from person to person – remains one of the most precise, personal and powerful forms of advertising. When you have satisfied customers, they often recommend your product or services to others; however, word of mouth alone won’t help your business grow overnight. So how can you harness the power of satisfied customers and …

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Working From Home May Save Your Life

In Blog by Kellie

Working From Home May Save Your Life By Linda Stein  It’s a small price to pay. Working from home may save your life or that of a loved one. After all, we can use conference calls and video conferencing to talk to our colleagues and clients. And, of course, there are emails and text messages to keep in touch remotely. The seriousness of the COVID-19 situation was brought home to me in a heart-wrenching way. Over the weekend, a …

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Q&A: Communicating with Customers During COVID-19

In Blog by Kellie

Q&A: Communicating with Customers During COVID-19 The coronavirus or COVID-19 pandemic is changing every day, and chances are, your organization is changing to. You likely have some questions, and we have answers. How do I communicate bad news? First, it’s always important to tell the truth and be honest with your customers. To keep them from panicking, it’s important to be reassuring and state what is being done as a response to the situation, such …

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Swapping Newspapers for PR and Marketing

In Blog by Kellie

Swapping Newspapers for PR and Marketing By Linda Stein The last couple weeks have been exciting at The Communication Solutions Group.  There’s been a lot to learn changing my focus from working as a newspaper reporter to pursuing my new position as a public relations & content writer. Townships, school districts, business, the courts, police and fire—as an award-winning and seasoned reporter, I’ve covered them all, along with penning features on a variety of topics …

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Experienced Journalist Joins The Communication Solutions Group

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Experienced Journalist Joins The Communication Solutions Group The Communication Solutions Group is pleased to announce that Linda Stein joined our full-service marketing firm as a Public Relations and Content Writer. An award-winning writer, Linda formerly worked as a journalist with articles and photographs most recently appearing in The Main Line Times & Suburban, The Delaware County Daily Times, The Daily Local News, The Times Herald and The Reporter. During her career as a reporter, Linda …

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Building an Effective Brand to Help Your Organization Prosper

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Building an Effective Brand to Help Your Organization Prosper A brand consists of what people think of when they hear a company name such as a phrase, logo, design or product feature. The worldwide company McDonald’s has many recognizable brand components: golden arches, the “I’m lovin’ it” jingle, the red and yellow color combination, the Big Mac and happy meal. McDonald’s has the power to control these brand associations by continuing to build their brand. …

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Looking Back on 2019: Projects and Clients That Inspired Us

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Looking Back on 2019: Projects and Clients That Inspired Us With 2020 almost here, staff members at Communication Solutions Group reflected on the projects and clients that inspired them. Leza Raffel “The highlight ‘project’ of my year was mentoring my 100th intern by teaching her what the PR profession is all about and what it takes to succeed in it. With 28 years at the helm of Communication Solutions Group, the people aspect of this business …

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Q&A: A Journalist’s Transition to Public Relations

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Q&A: A Journalist’s Transition to Public Relations Even though Communication Solutions Group is a PR and marketing firm, most of its employees started out in the journalism field and transitioned to PR in their role at Communication Solutions. We asked PR Associate Kellie Dietrich to spill the details of her evolution from journalist to publicist. Why did you decide to transition from journalism to PR? Kellie Dietrich: I decided to transition into PR because the …

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Social Media Do’s and Don’ts

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Social Media Do’s and Don’ts By Kellie Dietrich If you’re confused about how to maximize your company’s social media accounts, Communication Solutions Group is here to help! Follow these tips to help you get started, balance professionalism and fun, utilize content and interact with followers. DO generate a social media plan that makes sense for you. Start with your business’ objectives for using social media and what you hope to accomplish. Do you want to …

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Lessons Learned from My First Trade Show

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Lessons Learned from My First Trade Show By Kellie Dietrich I exhibited for The Communication Solutions Group at my first trade show, the PASA-PSBA School Leadership Conference, attended by superintendents and school board members. This multi-day conference is a joint effort between PASA (Pennsylvania Association of School Administrators and PSBA (Pennsylvania School Board Association), held at the Hershey Lodge and Convention Center. Here are some key takeaways as an exhibitor: Give Attendees Your Full Attention …